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A Step-by-Step Guide to Launching a Book

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In this 90-minute workshop, we’ll briefly discuss getting clear on goals for your launch and then step through a comprehensive six-month schedule for what to do when, including author websites, newsletters, social media, getting blurbs and reviews, author photos, acknowledgements, bios. We’ll touch on cover design, Goodreads giveaways, pitches to media, public appearances, guest blogs and interviews, and launch events.

We’ll also look at how to recruit others to help including street teams, blog tours, book reviewers, bookstagrammers, FB groups, whether to hire a publicist, and how and when to call on friends and family to pitch in.


In a career that’s included work as a journalist, a psychologist, and the founder of a national art consulting company, Maggie Smith has added novelist to her resume with the publication of her debut, Truth and Other Lies, in March 2022. In addition to her writing, Maggie hosts the weekly podcast Hear Us Roar, where she interviews debut authors about their novel and their path to publication and blogs monthly for Rocky Mountain Fiction Writers.

A board member of the Chicago Writer’s Association, she’s Managing Editor of their Write City Magazine. She resides in Milwaukee WI with her husband and her aging but still adorable sheltie.


Wisconsin Writers Association

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